Rocky Gencarelli

President and CEO - Ext 3011

Rocky began his insurance career in early 2009 with a mid-sized Lehigh Valley Agency and was responsible for the growth and retention of their employee benefits business. With Rocky’s client focus, analysis and admired consultative approach his team achieved year over year organic growth in his agency’s benefits sector. With years of proven success and competency in the Affordable Care Act Rocky joined the Miers Insurance team in late 2014. His goal was to lead a new team into 2015 and beyond applying the same principals and strategies that had proven successful in the years leading up. “Miers Insurance has been in employee benefits for over 30 years, but it wasn’t until 2014 that the game truly changed. I’ve been a product of the ACA age and have taken new adaptive strategies and applied them to the ever changing landscape in employee benefits with the focus on my client’s stability and success as my primary driver.”


  • The Pennsylvania State University
  • Lehigh University – MBA Credits

Professional Organizations:

  • Greater Lehigh Valley Chamber of Commerce – Healthcare Legislative Committee
  • Northeast PA Association of Health Underwriters, Board Secretary


  • Valley Preferred featured partner in Annual Report for Client Health & Wellness
  • Featured in GLVCC Connections newspaper as a writer on Healthcare Legislative Issues

Community Involvement:

  • FBTAA – Youth Baseball Coach & Board Member
  • The Goodfellows Club – Board Member
  • Boy Scouts – Fundraising Committee

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